Advertising formats
Two shapes. Every screen covered.
Create one landscape and one portrait version of your ad, and Sign Base plays the right one on every screen at full size.
16:9
Landscape ads
The classic wide screen: LED TVs above counters, in waiting areas and on walls.
- Aspect ratio
- 16:9 (horizontal)
- Recommended size
- 1920 × 1080 px
- Images
- JPG, PNG, WEBP
- Video
- MP4 or WebM, played to the end or for a set time
- Fit on screen
- Cover (fills the screen, crops edges) or Contain (shows everything, letterboxed)
Where it works
- Menu boards and combo offers
- Product videos and brand films
- Retail offers and launches
- Welcome and information screens
Creative tips
- Keep text inside the middle 90% of the frame.
- Headlines of 5–8 words read from across a room.
- Rotate 3–6 creatives in one playlist so screens stay fresh.
9:16
Portrait ads
Tall kiosks and standees at entrances, in malls, lobbies and lifts, at eye level.
- Aspect ratio
- 9:16 (vertical)
- Recommended size
- 1080 × 1920 px
- Images
- JPG, PNG, WEBP
- Video
- MP4 or WebM, played to the end or for a set time
- Fit on screen
- Cover (fills the screen, crops edges) or Contain (shows everything, letterboxed)
Where it works
- Fashion, jewellery and textile collections
- Mall tenant promotions and events
- Lobby, lift and reception displays
- Full-height product posters
Creative tips
- Design for the TV turned upright: 1080 wide, 1920 tall.
- Put the offer in the top two-thirds, at eye level.
- Use a strong photograph and one short line of text.
Not sure which format fits?
Tell us about your screens and space. We will recommend landscape, portrait or both, and help you set up the first campaign.