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Ranganathan Street in T. Nagar, Chennai, seen from above: a crowded shopping street lined with shop signboards — Ranganathan Street, T. Nagar, Chennai

The marble atrium of a Chennai shopping mall with a fountain at its centre — A shopping mall atrium, Chennai

A tall portrait digital advertising screen standing in a railway station concourse — A portrait digital sign at Brossard Station, Québec

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Photographs and film from Wikimedia Commons show the world around Sign Base, not its customers; sample advertising creatives are illustrations:“TNagar Ranganathan Street” by Yoga Balaji, CC BY-SA 4.0; “Diwali Urban Shopping, Thiyagaraja Nagar, Chennai” by Arunsarv, CC BY-SA 4.0; “Chennai mall” by Abinayasekar357, CC0; “A Pattison Outdoor Advertising digital sign at Brossard Station in Quebec, Canada” by Harrison Keely, CC BY 4.0; “India - Sights & Culture - Flowers in a hotel lobby” by McKay Savage, CC BY 2.0; “Rajiv Gandhi Government General Hospital in Chennai” by IM3847, CC BY-SA 4.0; “Digital Menu Board” by Aspensmonster, CC BY-SA 4.0; “Digital menu board displaying pizzas and BBQ items” by OathOn, CC BY-SA 4.0; “Street Jewellery shops in New Delhi Janpath market in India 03” by Pinakpani, CC BY 4.0; “Webb's First Images Displayed on Piccadilly Lights” by NASA's James Webb Space Telescope, CC BY 2.0; “Chennai - bird’s-eye view” by SlowPhoton, CC BY-SA 4.0.